Question
IMC

The job of the creative team is challenging because:
Which of the following is a limitation of focus group studies?
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Answer #1

1.

Correct Answer:

Every marketing situation is different.

Here, creative team has to come up with the different types of creative approach with the change in marketing situation. It makes the task to be challenging for the creative team.

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2.

Correct Answer:

Strong personalities can bring undue influence

These types of undue influences, are going to affect the studies in negative manner.

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