Question

According to your textbook, consumer goods marketers commonly use one or more of the five characteristics to segment markets. List these 5 characteristics and briefly describe one of the characteristics. the text book is MKTG 12 anyone can help please marketing

Answer 1

The marketing is developed well and it forms at different levels of segments to easily reach for consumers. We have so many products available in the market and each one follows different strategy implement and get the success in home and international market. The companies will target the group of persons based on the more usage of their products.

Let us see the list of various levels of market segmentation:

• Mass Marketing
• Micro Marketing
• Psychographic Segmentation
• Geographic Segmentation
• Segment Marketing
• Demographic Segmentation
• Behavioral Segmentation
• Psychographic Segmentation

Let us discuss one of the characteristics of market segmentation.

Demographic Segmentation:

The Demographic Segmentation mainly classified in the ways of according to age, race, place, tradition, culture, religion, education and income. So the company following this market segmentation mainly focus among the one in above mentioned or they will target all levels of consumers based and requirement of their products available to the respective sector. This is really one of the effective ways to implement market strategies and get the pulse of consumers in order to get the profits for their companies. If the company provides good quality of products then this market segment will work very effectively to reach all levels of the group of consumers.