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When creating a brand name, marketers should develop a name that is simple, memorable, easy to pronounce, and suggests the pr
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Answer #1

Brand Name: Bright & Shine Washing powder

Product Category : Fast moving consumer goods

Nature of Brand name : Good and effective

Explanation : The given brand name for a washing powder is really good and effective because it has the following features :

A. Short and simple

B. Easy to pronounce

C. Easy to remember

D. It explains the usage benefits of the product

E. Easy to convert in foreign language

F. It is product suggestive

G. It doesn't depicts any wrong meaning.

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