Answer- "Talking with the customer" rather than "talking at the customer" is a characteristic of = trust-based sales communication (Option a).
Explanation- A trust- based sales communication is a collaborative and two way form of communication that allows buyers and sellers to develop a better understanding of the need situation and work together to co-create the best response for resolving the customers needs.
"Talking with the customer" rather than "talking at the customer" is a characteristic of a. trust-based...
In this sales promotion technique, each customer has a chance to win based on entering, rather than skill. Contest Competition Sweepstakes None of the above
Which marketing channel is most likely to serve the business customer A) producer > consumer B) producer > manufacturer s rep > retailer > customer C) producer > sales branch > business distributor > customer D) producer > wholesaler > retailer > consumer A wholesaler who sends delivery trucks to grocery or pharmacy retailers, sets up displays, price the goods, and maintain inventories is called a A) cash-and-carry wholesaler B) drop shipper C) rack jobber D) producer s cooperative Carefully...
2 Which of the following is more a characteristic of manufacturing goods than services? A intangible output B high customer contact C high labor content D easier measurement of productivity E low uniformity of output
Using a company-wide overhead rate rather than Activity-Based Costing might lead to which of the following problems? Select one: A. Overpricing products B. Under-pricing products C. Discontinuing profitable operations D. Continuing unprofitable operations E. All of the above
Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________. Select one: a. way the 4Ps of the marketing mix work with one another b. customer's needs and wants and what the product has to offer c. cost of the product and the quality d. product and its advertising e. salesperson and the customer at a personal level Strategic fit means there...
Which of the following is not characteristic of strategic marketing? A Meeting customers' needs B. Establishing customer relationships C. Aggressively selling a product/service D.Providing a valuable product/service
You are attempting to establish a relationship of trust between you and a new home customer. Of the following, what behaviors do you believe will help enhance trust? A. Consistent follow-through on all your commitments B. Maintaining eye contact without staring C. Being “flexible” about arriving at scheduled appointment times D. Taking charge by allowing the customer to talk only sparingly
A set of unique aspects of an organization that causes target consumers to patronize its rather than its competitors is called a ____________. A. promotional strategy B. competitive advantage C. marketing mix D. promotional mix With regards to the communication process, which term refers to the conversion of a sender’s ideas and thoughts into a message, usually in the form of words or signs? A. Encoding B. Decoding C. Media channel D. Interpersonal communication _____________ promotion becomes the main goal...
How would a company be affected by budget strategy based on personal goals rather than market analysis? How might this affect sales dollars, sales volume, and profits?