Question

I want to create a QSPM for the great Wolf Lodge. actually my plan is to expand the business but I didn't understand who to create a QSPM for that. great Wolf Lodge is a indoor water park and resorts and famous in Canada. please help me to create a QSPM for this assignment

Answer 1

Your QSPM / SWOT analysis may be as follows..

you can modify as per your requirement.

Summary

Great Wolf Resorts Inc - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company.

Key Highlights

Great Wolf Resorts, Inc. (Great Wolf) operates as a family entertainment resort. The company, through its subsidiaries and affiliates, owns, licenses and operates family resorts under the Great Wolf Lodge brand. Its resorts feature variety of room styles, arcade and game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities. It also features amazing, timbered grand lobbies and holiday celebrations such as Snowlan, Howl-O-Ween and Spring-a-Palooza and free family activities such as morning wolf walks, story times, dance parties and wolf pup activities. Great Wolf lodge resorts are located in North Carolina, Washington, Texas; Kansas, Ohio, Pennsylvania, Michigan, Virginia and Wisconsin in the US, and Ontario in Canada. Great Wolf is headquartered at South Madison, Wisconsin, the US.

Scope

- Detailed information on Great Wolf Resorts Inc required for business and competitor intelligence needs
- A study of the major internal and external factors affecting Great Wolf Resorts Inc in the form of a SWOT analysis
- An in-depth view of the business model of Great Wolf Resorts Inc including a breakdown and examination of key business segments
- Intelligence on Great Wolf Resorts Inc's mergers and acquisitions (MandA), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors
- News about Great Wolf Resorts Inc, such as business expansion, restructuring, and contract wins
- Large number of easy-to-grasp charts and graphs that present important data and key trends

The Great Wolf Lodge • The Great Wolf Lodge is a North American iconic family entertainment hotel. • Worked their way up to becoming the leader of the indoor waterpark hotels • 12 Locations • First one opened in 1997 in Wisconsin Dells, WI having 117 rooms and a 20,000 square foot water park • Now the newer location have about 440 rooms and a 76,000 square foot water park and usually are • also becoming more themed with the water parks, restaurants, arcades, spas, and children activities to enhance the guests experience.

International Approach Visa Waver Program that deals with people that are outside the country that are trying to come here. . Would increase the amount of international people staying in the resorts • Expand internationally and open resorts in other countries Competitive Landscape Competing with a wide range of businesses • Other hotels, resorts, bed and breakfasts, local water parks, wave pools, amusement park and other local attractions.

SWOT Strengths • Broad offerings (many various activities to do and many different products to buy) • Strong brand awareness, well known already to many people Weaknesses • Performance of business is staying consistent • Limited financial position (specific amount of money that can be spent within the resort) Opportunities • Visa Waiver Program increase international travel) • Business Expansion (Opening more locations) • US T&T Industry (allow waist companies to expand) Threats • Changing government regulations (updates may be needed) • Increasing labor costs (cost more to get things fixed) • Unforeseen circumstances (Injuries, accidents etc.)

Current Analysis Executive team • Five people: Chief Executive Officer, Chief Operating Officer, Chief Information Officer, Senior Vice President of Development, and Senior Vice President of Operations Management Team • Seven people: Chief Operation Officer, Senior Vice President of Operations, Regional Vice President of Operations, Vice President of Business Development, Vice President of Merchandising, Vice President of Design and Construction and Senior VP of Strategic Brand Marketing I think that having this split into two different groups that run different aspects of the business is positive for the company. I think that a lot of communication issues are going to be eliminated by having each department ran by one person. I also believe that this is going to result in a smoother ran business. Mission Statement "Creating family traditions, one family at a time."