Question

Marketing Question

Historically B2B marketing has been very data oriented. What can B2B marketers do to be more creative?

Answer 1

Yes, historically B2B marketing has been very data oriented. Data relates to wants, needs, desires of human but no human being involved physically. The data must be reliable and factual to have good marketing channel and business. But there are certain ways through which marketers can make B2B marketing more creative. Let's look at few of them.

1) Video Marketing: By creating videos, webinars tegarding products and services can improve marketing. For instance, IBM developed IBM Watson Media through which one can easily overlay live video with a title, description, thumbnail and related.

2) Blogs, Content Writing, Successful Websites: By writing educational, entertaining and useful blogs or contents can help a lot of B2B marketing. Brand Guidelines, ebooks etc can be made available through social media like Twitter, LinkedIn, Facebook, Google and other sites.

3) Asking for a reference: Giving certain benefits like reward points for making any reference to other marketer and giving the opportunity of redeeming points can boost marketing. Eg: Maruti gives such type of benefits to the user for provinding reference.

4) Sharing Stories, Real Life Incidents, Guest Blogging: Sharing personal stories can create assurance and trust and also attain customer attention. For instance: Tools like Justreachout.co which can grasp customer attention to a huge extent.

5) Creating more Reviews: More online reviews can generate lead sales. But one must focus to generate more favourable reviews. Can even increase website traffic with paid B2B ads.

6) Considering the feedback and making more lively: Feedback must be considered through email, live chat, Podcast or Snapchat. Solving Quora can sort out many doubts and improve marketing.

7) Increasing B2B campaigns and tactics like arranging games, quizzes, some humorous acts, ads can also bring creativity to B2B marketing.