Question

Why are the characteristics of differential important to retailers?

Considering the categories of characteristics, who are retailers attempting to appeal to and why is it important they adequately define their operations to all?

Answer 1

The differential characteristics is important to retailers as they want to stand out in the crowd and be seen as a differentiator who is different from the rest of the competition. This will enable the retailer to get more eyeballs and consequently a greater amount of traffic and this traction is likely to translate in higher number of sales and revenue.

The objective of the retailers are to appeal to the consumer segment in order to attract them to make purchases from their stores or online channels. In this endeavor, they are primarily targeting the end consumer, the decision maker and the influencer who play a major role in deciding where to buy and what to buy. A proper definition of operations is necessary to bring clarity to the prospective customers who would like to visit the stores in order to get the retail experience and who may also go on to make a purchase from the stores. A well laid out operations is helpful and friendly to the prospective customers and hence this is attempted by the retailers.