Question

Creative Brief Template

Creative Brief Template

Cessation Smoking

1. Health Area and Intervention(s)

2. Shared Vision

3.Background

4.Priority Audience

(Write a description of a representative audience member and include a picture if possible)

A. Primary Audience

Segment:

Age:

Income:

Education:

Where they live:

Marital status:

B. Influencing Audience

Segment:

Age:

Income:

Education:

Where they live:

Marital status:

5. Objectives (What should the audience think, feel and do?)

Think:

A.

B.

Feel that:

A.

B.

Do:

A.

B.

6. Competitive Behaviors/ Barriers

7. Positioning Statement/ Key Promise (and supporting points)

If you choose to [desired action response], then you will benefit by [what is the single most appealing/I’m- portent benefit the audience sees as a reward for undertaking the new behavior?}

Benefits

• [Benefit A]

• [Benefit B]

• [Benefit C]

Pre-test the above alternative benefits to see which one resonates best with the priority audience

Support Points: (why should the audience believe the key promise?)

• [ Testimonial]

• [Facts]

• [Comparisons]

• [Demonstrations]

8. Call to Action

(One specific action the audience can take after exposed to the message and/or materials)

Media Approach:

(which channels will be used and why)

Materials to be Developed:

(what materials, quantities, duration, other qualities and distribution points)

Creative Concept Outlines:

General Guidelines: (on the tone, feel, issues to be sensitive about):

A.

B.

C.

10. Logos:

Donor:

Key Partners:

Other:

11. Technical/Program Specifications:

Geographic Placement:

Language:

Other:

Answer 1

Cessation smoking:

1, Health Area intervention:

Promoting cessation smoking among vulnerable groups, group intervention for social, cultural and personal charecteristics with Evidence--based approaches..

2, shared vision:

Tobacco- related health disparities,where special behaviour and less access to cessation treatment exists..

3, Background:

Smoking rates increased among society high and low socioeconomic background..

4, priority Audience:

Low income group

Homeless people

Single parent

Serious health condition

Psychology condition

5, objectives:

The smokers view should involve in cessation of smoking and individual responsible to avoid factors causing the smoking and control interventions that aiming tobacco control programs that reduce smoking among vulnerable groups .

6, competitive behaviour:

Motivation to stop smoking, homeless people facing unique social and environmental barriers for quitting smoke..lack of support like money, society, psychological factors increasing their smoking rates..