Question

Critique the following. Say what is good and/or bad about the method. Suggest changes to improve the data collection procedure for each. 1. A supermarket was interested in determining its image. It dropped a short questionnaire into the grocery bag of each customer before putting in the groceries. 2. To assess the extent of its trade area, a shopping mall stationed interviewers in the parking lot every Monday and Friday evening. Interviewers walked up to people after they had parked their cars and asked them for their zip codes. 3. To assess the popularity of a new movie, a major studio invited people to call a 900 number and vote "yes, they would see it again," or "no, they would not." Each caller was billed a $2 charge. You should have at least three separate paragraphs!

Answer 1

Answer:

In every one of the above method they utilized distinctive strategy to gather data.the technique they utilized primarily are questionnaire,interview,voting through call.each strategy have favorable circumstances or advantages and disadvantages.let's talk about that below.

i)

Grocery store or super market:

The method which they utilized for information assortment here is questionnaire.they dropped a short survey into the basic food item sacks or grocery bags of every client before placing in the groceries.

The method questionnaire is an data collection instrument to gather information from respondent.Basically it is a lot of institutionalized or standardized question,there are advantage for questionnaire over other strategy for information assortment or data collection.

Good/Bad about the strategy or method

Advantages:

• Modest contrasting with other strategy
• Simple analysis
• Less-time consuming
• Simple to respond in due order regarding respondent

Disadvantages:

• No speedy reaction
• Not generally excellent to get inside and out data or in-depth information

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ii)

shopping mall:

the strategy utilized here by shopping center is interview,they utilized this technique to get data about the augmentation of trade area.so lets examine about interview,

Interview is fundamentally organized discussion where one party ask questions and other party answers.here the interview is face to face.it is primarily one on one discussion between parties.

Advantage :

• Flexible,adaptable
• Deep and free reaction

Disadvantage:

• Expensive in time and faculty
• Unfeasible with enormous number of respondents
• Require skills
• Perhaps hard to summarize reactions

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iii)

New Movie :

To assess the ubiquity or popularity of the picture they welcomed every caller for a telephonic voting,this causes the significant studio to get the data quicker and its an all the more advancing strategy contrasting with conventional technique for information collection.

Advantage :

• Quicker data
• Functional
• Comparable
• Simple analysis

Disadvantage:

• Costly for respondent
• Outsider help required

there are various strategies or methods for data collection and every strategy have it's own advantages and disadvantages.