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Relate importance of variability of product  demand?

Relate importance of variability of product  demand?

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The variability of product demand measures how much variability there is in customer demand for product. The main four causes of demand variability are complexity, volatility, uncertainty, and ambiguity. The product demand variation is indeed the enemy. These variations can mean decreased revenues, increased costs, reduced profit margins and increased risk. The variation reduction is the goal. The demand variability is important for manufacturers to identify and adoption of new tools and strategies for forecasting and demand response with inventory and quality management

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