Question

What type of healthcare market area or healthcare target market is likely to be the most lucrative, and why? As a marketer, how would you evaluate and approach such a market?

Answer 1

Healthcare marketing is a customer centered approach to promote public health. It uses the traditional healthcare marketing strategies along with the modern science theories to promote ,prevent and protect health. Healthcare marketing is one of the way to showcase the advancements in the health care sector .

Strategies of health care marketing are:-

- know your customer

- invest in social media

- customise your website

- revise and review

- pay for visibility

Digital healthcare marketing is one of the healthcare marketing which is most profitable because in the present scenario of advanced technology where public are mostly using the information technology to sort their problems , digital healthcare marketing easily grabs their attention and focus them towards health promotion. There are many reasons why digital healthcare marketing is profitable :-

- easy to use

- easy to carry (like we can use our phones ,tabs etc which are handy)

- takes less time

- more tasks in less time

- official website of hospital have e-hospital modules which allow patients to take online appointments , people don't have to wait in ques for appointments in huge rush in the hospital and also some of the hospitals provide telephonic health services too which attracts the people more and therefore digital healthcare marketing are in trend and more widely used than any other type of marketing. All the above mentioned rationals make them the most profitable type of healthcare marketing.

As a marketer , to evaluate the digital marketing ,we should approach it practically by comparing the pros and cons of traditional and present technological marketing system in the healthcare . And also focus on the key features of technology that are grabbing the attention of public towards them and providing the health care marketing to earn or profit more .