why would a healthcare marketer asses the psychographic characteristics of the market area population
Homework Answers
A healthcare marketer may asses the psychographic characteristics of the market area population because the psychographic data gives the information why the end-users i.e. the buyers may buy a product or service offered to them as it tells the buyer's values, spending habits. An understanding of the psychographic characteristics can lead to an effective projection of the market demand and based on this accurate and effective projection, launching of good promotion campaigns.
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¿why market research is important in the area of health administrators?
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