Question

whar are different brand name decision strategy of P&G adopt in India?

Answer 1

P&G India, established in 1964, nearly serves over 650 million consumers across India. It is among one of the fastest and largest growing consumer goods companies in the country. P&G presence pans across the Household Care segment, the Beauty & Grooming segment, the Health & Well Being segment, with brands that are most trusted and household names across the country. These include Whisper, Olay, Gillette, Vicks, Ariel, Tide, Ambipur, Pampers, Head & Shoulders, Pantene, Oral-B, Duracell and Wella. The technological innovations and superior product propositions enabled P&G to achieve leadership in market for the most of categories it is present in. P&G focused on driving its product distribution deeper into the small villages than on entering new categories and launching new products. P&G takes into consideration the upcoming trends and the products that would help the potential customers to get benefit and value in the upcoming years. Furthermore, to compete with rival companies and remain in the competition P&G has always altered its prices to compete the prices of the competitors.