Question

how is the research question " how does the brand name effext the decision of buyers when it comes to over the counter medication? complex and why?

Answer 1

Brand name plays an important role in decision making of buyers when it comes to over the counter medication. Over the counter medication means get medicines without any prescription from doctor. It is called self help. Over the counter drugs are the medicinal products sold directly to a customer without a prescription from healthcare professionals. Over the counter medication buying decision is triggered by a number of factors out of which the most important is brand name. According to the consumers quality of a product is often linked to its brand value. Consumers believe that branded products are good in quality and we can buy them without any hesitation. In over the counter medication decision there is no expert or professional, it totally depends on consumer where to buy product from. In this brand name plays an important role because it creates brand value in the minds of consumers. It is very complex decision making process because some brand may sell bad quality products behind their brand it and this will create huge miss-happening, it can also take the life of a ill person.