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3. Identify and describe two types of secondary research and one useful source for each type. Why is audience segmentation central to a social marketing approach in health promotion?
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Answer: The secondary research is based on the surveys, online, interviews etc .These research are mainly used to focus on the initial source of the information. We can say it as a theoretical knowledge based on the summary and the previous results.

These are useful as it saves out time as we need not to spend time in researching the things which has already showed negative results. The main aim is to gather the information.

The audience is concerned with the social marketing approach as they understand the language of the things which they can understand easily. This method attracts people attention as it is mainly based on the visual as well as fully focused on the theme based on health care promotion. It encourages people to takecare of themselves.

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