Question

ABC Hospital is a small, privately-owned community hospital. It has been struggling to survive financially, as reimbursement rates have declined and consumers are being drawn to the larger state-of-the-art hospital facilities in urban areas that are perceived to have better quality. ABC Hospital was built in 1960 and has been operating in the same manner for many decades. The hospital meets legal and regulatory requirements but has not kept pace with some of the newer technologies and patient conveniences becoming more prevalent in the health care industry. Discuss the following with the class, providing specific examples to support your answers:

1. What strategies can the organization take to survive, improve its performance, and compete with other hospitals over the next 5 years?

Answer 1

1.Some of the strategies the organization can take to survive and improve its performance and compete are

• Having a complete knowledge about healthcare market share which is in current trend.This makes them to have a healthy competition with others
• Survive the internal departments, professionals individually for assessing the drawback, limitations, success for correction in respective field
• Bringing in advanced technology use in patient care .This makes patients that they will receive the most sophisticated and best care compared with other hospital
• Bring in the latest medical practices, surgery ,procedures for patient comfort
• One of the rapid growing facility and speciality is obstetrics.The patient number has outnumbered due to the problem of having a baby naturally in this technical world
• Make use of advertisement to reach up to lay people to broaden the patient care
• Provide free campaigns ,health check ups and awareness programs periodically, so that public always remember the hospital
• Provide a low cost high quality care to patients which attracts patients
• Documentary reports of patients can be formulated to reach to public ,this pulls the public attention.
• Make sure the readmission rate are reduced,this creates a sense of assurance and confidence about getting admitted and treated in specific hospital