Question

Describe the evidence for social marketing in changing childhood obesity and reducing behaviorial risk factors.

Answer 1

--The childhood obesity is one of the most important worldwide worry.The obesity is associated with the multiple number of noncommunicable disease.And what we should do at the earliest is the prevention of obesity.

-- Nowadays  the social marketing is widely used as an approach to address the social problems and which is  also included in many interventions which is community based which aims to change the behaviors which are unhealthy.Any way it's evidence is limited and also the social marketing helps to change the behaviors and by that it gives good health outcomes.

-- Nowadays the obesity getting increased and becoming common.The overweight among the children is common in both developing and developed countries , it is in different rate and in different types.It is because the long-time adverse consequences of obesity in children are well documented and substantial and now what we need is to prevention to reduce the ongoing high incidence.

-- Any way some of the strategies has been proven very successfully.Because when once the obesity is established then it is very difficult to treat, so the prevention is the first thing that we should do.And many community-based interventions have been made to achieve this goal.But it didn't produced a good result.

-- After that a new concept called the social marketing has been mainly used to approach to address many of the social problems. And the social marketing is defined as the design, control and implementation of programs which is calculated to influence the acceptability of social ideas and also involving the considerations of the planning,product,pricing,marketing research and distribution.

-- In many countries the social marketing thinking  are the top health improvement strategies.

-- In United States the social marketing made many strategies to influence voluntary lifestyle behaviors like drug use ,diet, drinking and smoking.The power of the social marketing and the tools applied to the social good being helped to build public awareness and helps in the behavioral change.

-- The campaigns use the strategies of social marketing to improve the lifestyle and some of the environmental factors which are important for the physical activity and the diet for reducing the commonness of excess weight and obesity in the children and adolescents.And every campaign involves the local project managers in the social marketing plannings process for the better control.

-- The main goals of the childhood obesity campaigns was to change the parents and children's knowledge and also their behaviors.The social marketing also helps in providing intelligent solutions to most valuable social problems and obesity was one of the social problem that they took in concern.

-- The social marketing also encourages the good positive choices and making the conditions in which the people can feel able to and want to make the good healthy decision for the benefits of their families and also for the society.They had also done many health promotion things which are largely informational, like the vaccination guidelines.

So by using the above statements and theories we can conclude that the social marketing is helping in changing childhood obesity and reducing the behavioral risk factors.

Thanks!!!!