Question

Find five different ads: one ad for each of Maslow's hierarchy of needs.  Each ad should show a product meeting the consumer's needs.

Explain the ad and discuss how the ad seeks to address the need.

For example, an ad for a home security system shows the product meeting the consumer's need for safety. Since safety need is the need to provide shelter and protection for the body, a home security system provides protection.

Answer 1

1. An ad for a health drink which focuses more on the Self actualization need of a consumer who has a dream of becoming an athlete to make his country proud. The health drink here shows him he can be unstoppable and can achieve whatever he wants.

2. An ad of a hair care product which focuses more on the Self-Esteem than the body. A person with fizzy hair or falling hair lacks confidence because of his appearance. The ad gives him an assurance of beautiful hair which will enhance his appearance tremendously.

3. An ad of a jewelry store which shows that this is the perfect gift for your loved ones and is a symbol of everlasting companionship. This ad satisfies the need of Love / Belonging / Social need.

4. An ad for an automatic safe locker which meets the need of consumer for Safety. Since Financial security/safety is also an important concern of a person the electronic locker gives that satisfaction.

5. An ad for mattresses to meet the physiological need of consumer. Since Sleep is one of the most important physioloical need of a person, the mattress ad gives him assurance of a sound sleep and relaxed body by sleeping on the comfortable mattress.