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•How can legacy companies stay innovative? •List one strategy for competing in the networked world and...

•How can legacy companies stay innovative?

•List one strategy for competing in the networked world and an example.

•Explain how to be a “disrupter” and what that means.

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Answer #1

Legacy companies stay innovative by adopting fast mover advantages and constantly changing as per market needs. This is often characterised by mergers and acquisition of new age firms with innovative and efficient business models.

For example an iconic brand like DebEers Group founded in 1888 is still the sole player of manufacturing raw diamond with purest quality and still enjoying highest market share. The reason is strong investment in technology and continous expansion and extensive distribution to customers by retention processes .

Disrupter is the organisation which brings latest technologies or breakthroughs processes or ideas which once look unsustainable or impossible and tend to create disruption in market where other firms fail to imitate. Disruptor enjoys the first mover advantages and also tends to create monopolistic or predatory prices.

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