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Most of the organizations or firm barely find it practical or feasible to follow the one offering one world marketing strategy across dimensions of the program particularly in marketing .Now The automotive comapanies for yers tried to market a world car which can satisfy the preference of customers and also it can satisfy the safety specifications of govt. The experiment for this like Ford Mondeo has already failed in meeting the customers approval and other regulatory bodies across the world .There by the ford was forced for modification in its design so as to accomodate geography and climate , emission standards , price of gas , preference of customers etc .Now as a compromise , few of the firm pursue the process of tsandardization as a regional strategy , and formulation of international marketing so as to exploit the commonalities in geographic region rather than whole world .The GM or general motors market different models of car for Europe , china ,North amrica .Also the culture affects the marketing program content as it determines the attitude of buyers for advertisement , content of humor ,decency standard .Buyer response differes as a function of language and culture .
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there to extend auch programmes to external partners?
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