Question

Two part question

Search goods are goods that consumens O A. must consume in order to assess properly. O B. find difficult to locate. ° C. can easily evaluate before consumption. O D. find difficult to assess properly.

Answer 1

1. Option C

• Search goods are used by the marketters to make it easier for consumers to evaluate the goods before they can purchase or consume .
• Examples of goods belonging to this category are clothes, stationary etc.

2. Option D

• Credence goods are those goods whose usefulness or utility impact is either unknown or not clear for the consumer.
• Only the seller is aware of the utility impact created by those goods and hence they persuade the customers to buy those goods by giving them useful information through advertising and other promotional activities.