Question

The direct-to-consumer case manager must be able to:

Answer 1

There are two types of distribution channel available direct and indirect.

Direct: in direct marketing channel the manufacturer directly sells the goods and services to the consumer or the end user without any intermediaries.

Indirect: in direct marketing channel the manufacturer does not directly resch out the consumer. They sell their goods and services to retailers and other intermediators which in turn sell it to consumer.

The direct-to-consumer case manager must be able to: sell the goods directly to the consumer.