Question

1. Direct marketers must understand what needs the consumer is attempting to satisfy in order to effectively create offers that will meet these needs and wants.

   True

   False

2. Time limit offers do not generally work because consumers do not like to be pressured to make a decision by a certain time.

   True

   False

3. Continuity selling describes offers that are continued on a regular basis, whether weekly, monthly, quarterly, or annual.

   True

   False

4. Contests and sweepstakes require a prior purchase, whereas lotteries only require an entry form to be submitted.

   True

   False

Answer 1

1. This statement is true because direct marketers got a lot of different customers and marketers himself has to explain what is the specifications of products so he should try to satisfy customer needs.

2. This statement is false because due to time constraints, customer usually don't check in detail the specifications and buy soon. Example is flash sales by Flipkart.

3 .This statement is true. These are also called club offers. It is beneficial as in those who wants to purchase will already be there to buy.

4. This statement is false. Contests and sweepstakes don't require any prior purchase while lotteries requires an entry fee to participate.