How might a lawn mower company use segmentation for positioning purposes? At present,
the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?
Market segmentation & Marketing mix are widely used terminologies in marketing.
Market segmentation is defined as method of subdividing the customer base into multiple sub groups based on some shared characteristic.
Marketing mix is defined as a set of tactics, ideas or actions a company can use to promote its brand or company.
For a lawn mover company, his customer base can be divided or segmented into 2 types of customers depending on their income & its impact on their preference 1. who are prefer manual (less costly, less sophisticated) 2. Prefer automatic mover (costlier & has fancy features).
For a small & growing market of manual reel mower, the customer demographic we are focusing on is a normal middle class family with a lawn but not income high enough to buy a costlier automatic version. If we need to focus on the 4Ps of marketing, for this company they are:
Product: Here the product is a manual lawn mover. The features of the product should be understood, highlighted & focused to the right customer base.
Price: The pricing scheme should be the right balance between what the customer can pay & the cost factoring in the margin appropriately
Promotion: The product should be marketed to the customer base through correct channels
Place: Distribution is the backbone of of any company growth. There should be sufficient focus on this to ensue that the products reach the customers.
Thus there are multiple factors as above when have to be focused on to help with expansion & growth for the company.
How might a lawn mower company use segmentation for positioning purposes? At present, the manual reel...
Question 3: The marketing mix and innovation (40 marks, 500 words) Nike's marketing strategy consists of market segmentation, targeting, positioning and the marketing mix. Nike's marketing strategy enables the company to be a successful player in the global market. Using your B207A course material, evaluate how the innovation in Nike's marketing mix elements is used to position the products within the minds of consumers. Your answer should contain the following: 1- Nike's market segmentation and targeting 2- What is positioning....
Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________. Select one: a. way the 4Ps of the marketing mix work with one another b. customer's needs and wants and what the product has to offer c. cost of the product and the quality d. product and its advertising e. salesperson and the customer at a personal level Strategic fit means there...
Company LL bean. You are to present a discussion of Demographic market segments and all 4 marketing mix appropriate to the segment. How you choose to present your recommendations is one of the choices your group should make, and it will depend a great deal on your product choice and all the other variables. However, your report should include: • Why you are focusing on demographic? You will have already described your selection criteria, but why have you chosen this...
Topic: Comparative Market Analysis of an organization 1. Select a industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, entertainment, finance, retail, etc.). 2. Select a leading business in your field of interest. For example, in the travel industry, you might select an airline, a cruise line, a tourism bureau, a hotel chain, a travel agency, a car rental firm or a resort/destination. 3. Prepare a critical evaluation of the organization that you have...
Assignment Details Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will: Describe the main line of business of the company. Name four of the countries in which the company operates. Explain in detail the implementation of the 4Ps marketing mix concept by the company. Describe any differences observed in the implementation of this concept, from one country to another. Present your findings as a...
3. How might long-term antibiotic use affect the overall function of the gastrointestinal tract? What might be the consequences for nutritional status and health? or 7. 15 Or. II Hot Heeded for protein synthesis, are broken used for other purposes. The breakdown of amino acids parts: (1) the nitrogen-containing group and (2) the re nitrogen residue, as follows: group: The nitrogen portion is split off first, a process amination. This nitrogen can be converted to ammon ed in the urine...
How might ABC create an efficient and cost-effective supply chain in getting Jeans from China to Europe? What type of organization might help ABC in the shipping process and what function could they perform? Cite advantages and disadvantages of shipping directly from China or shipping through New York? Which would you choose and why? Case - ABC Jean Company (ABC) is a US firm that sells custom designed blue jeans. A key selling attribute is that the ABC jeans fit...
A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building. You are to assume the role of marketing director for the new restaurant concept. You are required to...
A Business Concept Paper is not meant to be a formal completed business plan. It is a compelling description of a new business idea and how this meets a need, has potential customers, and advantages over current offerings. This document could be used to persuade a potential investor to further explore the concept as an investment opportunity. Business Concept: • A for profit company • This is a new business idea or an existing small business eyeing expansion (new market)...
can Marriot make use of casual Research? if yes, how, and in what way could make use of experimentation? what specific experimental design would you recommend? please apply to the case with the example with the name of the method MARRIOTT: Marketing Research Leads to Expanded Offerings ONLINE VIDEO CASE 15.1 success. According to Gordon Lambourne, vice president, Marketing and Public Relations, the Marriott brand identity is all about commitment to service excellence, a strong focus on employees that work...