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overhead sing onal costing and ABC 3 AP E17.10 Kragan Clothing Company manufactures its own designed and labeled athletic wea
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Selling cost as per traditional product cost system = $400,000*70% = $280,000

Selling cost as per activity based costing:

Activity cost pool Number of cost drivers used per activity Overhead rate Total
Sales commission $900,000 $0.05 $45,000
Advertising-TV 250 $300 75,000
Advertising-internet 2,000 $10 20,000
Catalogs 60,000 $2.50 150,000
Cost of catalogs sales 9,000 $1 9,000
Credit and collection 900,000 $0.03 27,000
Total selling cost $326,000

Traditional product costing system undercost high intensity product line by $46,000 (326,000-280,000)

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