Question

A marketing executive who knowingly authorizes a shoddy defective product to be brought to market is acting unethically and perhaps illegally.

t or f

A marketing executive who knowingly authorizes a shoddy defective product to be brought to market is acting unethically and perhaps illegally.

t or f

For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organizations must participate, and each must possess "something of value" that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the "something of value" held by the other; and fourth,

the parties must agree to participate in the trading of "something of value."

both parties must participate in the trading of the "something of value."

to build trust, parties to the exchange must meet expectations.

one party must have sufficient bank credit to finance the exchange.

one party must be willing to compromise.

Answer 1

Q.

Answer: True. A marketing executive knowingly authorizes a bad quality defective product to be brought to market is unethically and illegally.

Q.

Answer: to build trust, parties to the exchange must meet expectations. This is the fourth condition for exchange to occur between parties.