Question

Decscribe the use of B2B and B2C in health care

Answer 1

Marketing Business to Business (B2B) is a strategy used when one company sells its products or services to another.

B2B advertising strategies are usually based on the same concepts as general consumer marketing, but they are applied to any other in a unique way. While most consumers choose what they purchase based on cost, rank, and a variety of other emotional triggers, B2B consumers make their choices based solely on value and benefit potential. In some ways, this makes B2B marketing much harder than consumer marketing, but others say it's easier because the only thing you need to convince the buyer is the potential to make a profit. Healthcare companies do not always recruit directly from nursing schools–most employ full-skilled, professional nurses who have been employed for some time in another healthcare company or hospital. B2B marketing strategies are often used to convince nurses that they're better off working elsewhere when it comes to recruiting from another company. This is because the job is almost the same regardless of which company is being worked for–so it is up to the employers to convince the nurse that if they take up the job, their profit (salary) will be higher.

Consumers buy for personal use their products or services. Business customers purchase products or services in their companies for use. The purchasing process in B2B-buying is more complex. Decision making teams, depending on the type of purchase, involve representatives from scientific, business, financial and functional departments.

The person who selects a product may not be authorized to buy it or may not be responsible for making the final purchase decision. Of example, a large acquisition of assets can require a board-level authorisation.