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Does food marketing have a significant effect on food choice and obesity?

Does food marketing have a significant effect on food choice and obesity?

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Marketing is a strategy to attract the consumers and retailers. Food marketing has strong impact on adolescents and children. They are more attracted by the advertisements and the tactics handled by food marketers. Food marketing influences what the kids eat. Food marketing determines the nutrition intake of the people as they think that what the advertisement portrays is true.

The kids start liking the product because of the bright colors and serving methods. Kids and adolescents gets attracted to junk foods and start consuming it in more amounts leaving behind vegetables and fruits. These junk foods contains more carbohydrates, trans fats and harmful chemicals& toxic agents . These when consumed regularly for long period leads to obesity and cardiac problems , sometimes cancer.

When kids visit departmental stores, movies , amusement parks and through electronic media they get access to details regarding food products. People when they come across nutritional supplement advertisements in television , cell phones , they automatically think those are best and starts using those supplements.

Food choices are determined by eyes and senses. Pleasure by eating , which makes to decide what to eat.

Food marketing has significant effect on food choices of people which tends to consume products beautiful to eyes and not body . Obesity is the result of bad food choices.

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