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A destination marketing campaign creates an adventurous, the only-one-of- its-kind type of theme with the destination...

A destination marketing campaign creates an adventurous, the only-one-of- its-kind type of theme with the destination in order to appeal to which of the following personality traits?

A. psychocentrics

B. allocentrics

C. early majority

D. late majority

E. laggards

business   Operations-Management   
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Answer #1

Tourists with Allocentric personality which are more inclined towards new experiences, adventures and explorations, will find this type of destination marketing campaigns more appealing.

Option B is right.

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