Question

Now that you are aware of the Marketing ROI for your student furniture campaign. Which of the following does NOT apply when considering future marketing campaigns?

Select one:

a. The calculated Marketing ROI from this campaign can be considered a standard for all future campaigns.

b. Marketing ROI is a good way to analyze the success of marketing efforts and generate confidence in future campaigns.

c. For future campaigns we can review the media and promotional mix used for this campaign and have a degree of confidence that our media mix and timing worked well.

d. We can compare other Marketing campaign ROI to analyze the success of this campaign.

Answer 1

The correct answer is option A, the calculated marketing return on investment from this campaign can be considered as a standard for all future campaigns.
The reason for this is the marketing return on investment cannot be considered as a standard for future campaigns because the marketing return on investment keeps on changing for the different situation and making it a standard will not be correct way of assessing it.

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