Question

Old Spice used a sex/humor appeal in its campaign, The Man Your Man Could Smell Like. • What benefits were communicated in the ad? • Is the message implicit or explicit? Explain.

Answer 1

ANSWER:

Commercials are a significant part in the marketing of a product. Consumers of a product watch television often, and almost a third of a television program is doing advertisement. Commercials try to connect with the audience, and as generations change, so too do the style of commercial.

In the year 2010, Old Spice released a new line of commercials titled "The Man Your Man Could Smell Like" to do promotion of their body wash. In the first commercial, titled "The Man Your Man Could Smell Like," Old Spice effectively persuades the viewer that they, or their "man," will smell, and thus be, the perfect man for a woman through clever use of the man character, narration and set design. The use of rhetoric proved extremely effective, and spoke to its desired audience of the younger generation.

The advertisements appeal to women, not only relies on the the actor's attractiveness and the settings, however the humor which is based on the concept that such a perfect man can exist at all. A sexually themed advertisement draw attention of both men as well as women. From a perspective of marketing, sexual appeal maybe advantageous for the simple reason that they prey on basic biological instincts and therefore an incredible factor of motivation, which is a attribute desired to break through all the clutter. Due to the advertisement's sexual nature of the a good looking and fit man talking directly to women in a seductive voice and in romantic locations, the desired outcome is achieved. The sexual content of the advertisement grab attention of people and also helps them remember the advertisement. It carried an impciit message as the advertisement implied everything without directly stating.