Question

Using an article to support your problem statement, write a research problem statement and at least two research objectives you would advise Google to investigate related to consumer buyer behavior and the Google Self-Driving Car. No need for any calculations.

Answer 1

Research Problem Statement:

According to the recent study by MIT, Tech companies and the car manufacturers are spending billions on the technology of self-driven cars. But, the people don't really want them.

The reasons for the same are:

• People are not comfortable with the loss of comfort
• Self-driven cars are not safe according to them

People don't seem to trust the technology and thus this might create a drift in the overall sales for the Tech Companies.

Apart from this, the main connect to the above problem is that the age diversity and the comfort level shared of people in different age brackets.

Research Objectives to be advised to Google, based on Basic research and Applied Research:

• People of different age groups or gender, comfortable with just the assistance offered by the self-driven cars or with a totally self-driven car.
• The main reasons for not opting for the self driven car, apart from trusting the fully automated cars.
• Efforts taken by the tech companies to reduce the problems faced by the consumers and improving on the trust factor faced by their customers.