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High power/low interest: Board members

High power/low interest: Board members

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Ans) Mendelow's Matrix:
• Low interest & Low power - minimal effort - English Premier League
• Low interest & High power - keep satisfied - Metropolitan Police
• High interest & Low power - keep informed - local communities
• High interest & High power - key players - Emirates Airlines

- Lower Power: High Interest (Keep informed)
This might be full time project staff. Regularly communicate with them, particularly things they are interested in. This helps retain good relationships and ensures good motivation and coordination.

- An example would be the board of directors over a minor IT update project. They have high power so to avoid them exercising the power they should be kept satisfied.

- An example could be the project customer. Regular communication is maintained and their goals and objectives included as part of the planning.

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