Question

541 oaed saff fer dhe noe denist meant la he salary of the new dentist Thr new dentist was neither eas drawing a which now motivated to nor interesed in markering his H would increase each yeas, so he was no motivated o seek Set Up for Failure?-Case for Chapter 3 . This meant he was teating the existing paricns and, thercfore taking Amy Dore business from Dr. Gable s In tum, little additional revenue was being generated, and expenses were psing through the roof. bein her healh care cancer wich an cabliahed general dentistry practice consisting ofoeeDr. Gabic Shornly afver she saned her job. Dr. Gable decided to add a second descis even though hi ust veres wnich adling a partner had nor been succesfal De Gable hid an epensivecouling fim to handle all the specifics, soch as developing the onsract wich thi nw denti helping wich hiring addisional caff purchasing addicional mrsc. and help.ng the current alipt daring the mansicion. Even dough Allison พงเ sow oo the dentฝ feld. Dr. Galle kept her uppdate with the process, but only to a Furhermore. Allison's input wass not wanted, so she polinely stepped back nd obsened he procss Both dentiss had big ideas for a successful partnership and cuponlarat ฒ.rs. They enn looked ior land to build and move the current practice cy cpecred the pracrice so double or triple in size since there would be two s The morale of the office quickly deteriorated . The tension berween the dentists and staff was obvious. Due to the increased spenses, the year-end bonuses for staff were eliminated and employee houn were cut b Allison was also feeling demoralined erin peint Now, after keeping Allison out of this process, both denrists expect her to fias the ts on acoms of the practice. Plus, Allison is positive neither denisc will he open co acceping eponsblity for the situation. She is trying to decide what to do and how so address these demio sonve their expanding patient base problems be beginning of the partnenhip devckop was exciting for Allson, and she wa l he parnehip cceed The thought of managing such a lange, saccessful practice dcly be gd penience for be However, Allison noted a couple of negative facton ching a DISCUSSION QUESTIONS har made her qustion the wisdom of adding a second denist. Those Eactors included 1. How mighr she draw upon and apply the theorics of mangement and moriation to The new parmer had just graduated from dental school and did not have a paticnt 2 The dscussons berween the two dentists and the consulting firm did not indicate The new det wewald be paid a ser salary increasing each year, withour consideration base so bning so the practice how the arw dentist would market himsel of how much evenue he actually generated address these issues? 2 How might she approach the dentists 3 What are the most urgent issues 1 What actions might she suggest to improve the sirua strategies might be used to motivate the dentists and the employeer in working Funhenmor quicdy came to the surface 1. Expenses quickly cceded profics to begin to address the issues? -. The new dentist wased all the besr and newest aquipment, which was very Allion be updating her réumé and looking for anotherjost Eaplhin your responsc 540

Page 540 - 541 of Health Care Management textbook by Sharon B. Buchbinder and Nancy H. Shanks Third Edition

Answer 1

1. First way of approach is to stop Dr. Gable in investing things which cannot be affordable for the dentist. Creating and implementing of new methods in attracting the market. Innovating market strategies and and reducing of the high expenses can reduce the risk of getting down in the market.

2. She might approach the dentists in a polite manner who are having experience in marketing fields and posses experience in their related profession. Speaking in a way that the dentists are important for the clinic for elevating the standards and in reaching the peak level of success.

3.Dr. Gable appointing new staff, new dentist for a high payable net income, buying of new equipments which are highly expensive than the normal rates, no prior marketing strategies ,appointing of a dentist who is fresher to that field with attractive income are the urgent issues.

4. She has to explain Dr Gable about the losses he has to lift, if not thinking in a matured way. She may suggest him to develop dentistry within available resources present, without any new appointments. She has to explain that in the initial stages they have to adjust and follow new techniques for promoting the clinic and after getting of profits they can hire extra staff, dentist and equipments.

5. Allison has to apply strategies in motivating the dentists and workers that first they have to focus on development of dentistry center by doing promotions, marketing strategies applied in the market for fast benefit response. Once they had achieved benefits their payment will increase definitely along with bonuses.

6. Allison can find a new job if she is treated as a non working personnel in that place. If the things happen well and the doctor listens her words then there is a scope of continuing her job there. Or else it is better to find a new job where she finds benefit for her upcoming career.