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An interesting result of benchmarking Lowe's and Home Depot was that the two companies' gross margin...

An interesting result of benchmarking Lowe's and Home Depot was that the two companies' gross margin was essentially the same over a five-year period. Which of the following is the best explanation for that (given in class)?

Both firms have about the same number of stores (2,394 for Lowe's vs. 2,286 for Home Depot), so the scale of their business operations is essentially the same.

Both firms are reducing their equity through stock repurchases. This forces a number of other items in their operations to be largely the same.

Both firms operate in highly competitive markets where we can imagine pricing to customers is about the same and pricing from most suppliers is also largely the same.

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Answer #1

Option C is correct.

Both firms operate in highly competitive markets where we can imagine pricing to customers is about the same and pricing from most suppliers is also largely the same.

Explanation:

In highly competitive sector, companies don't have pricing power customers due to large available options with the customer.

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