28.
Investment on Facebook Ads = $15000
Revenue generated from Facebook Ads = $12000
So,
ROI for Facebook Ads = (12000-15000)/15000
ROI for Facebook Ads = -20%
28. You are the marketing manager of Acme Co. You spend $25,000 per month to market...
Avalon, Inc.’s marketing manager believes that if they spend an additional $10,000 in Marketing, they will sell 400 more units. The selling price is $200, variable cost per unit is $145, and total fixed costs are $30,000. If Avalon does this, what is the impact on operating income? A. Increase of $12,000 B. Decrease of $12,000 C.Decrease of $40,000 D. Increase of $40,000 E. Need more information to answer the question.
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Acme Widget Company, based in Oregon, makes widgets for the US market. Each widget sells for $200 at retail (price that customers pay). Acme Widget, however, does not sell widgets directly to consumers. It has dealers who get a 35% dealer commission (off retail customer price of $200) for each widget they sell to end-user for $200. Each widget uses $5.15 of titanium; $26.75 worth of chips...
ACME, Inc. Income Statement Month Ended July 31, 2018 Revenues: Sales 99,000 Expenses: Wages Expense 25,000 Rent Expense 12,000 Gasoline Expense 2,400 Utilities Expense 6,000 Supplies Expense 400 Depreciation Expense-Del Van 3,000 Depreciation Expense-Equip 10,000 Total Expenses 58,800 Net Income 40,200 ACME, Inc. Statement of Retained Earnings Month Ended July 31, 2018 Retained Earnings, July 1, 2012 39,100 Plus: Net Income for July 40,200 Less: Dividends 6,000 Increase in Retained Earnings 34,200 Retained Earnings, July 31, 2012 73,300 ACME, Inc. Balance Sheet July 31, 2018 Assets Liabilities Current Assets: Current Liabilities: Cash 42,000 Accounts Payable 4,000 Accounts Receivable 8,000 Sales Tax Payable 4,500 Inventory 800 Total...
You work for a company in the marketing department. Your manager has tasked you with forecasting sales by month for the next year. You notice that over the past 12 months sales have consistently gone up in a linear fashion, so you decide to run a regression the company's sales history. You find that the regression equation for the data is (sales) = 146.97*(time) + 171.669. In August (time = 8) you see the actual sales quantity was 347.043. The...
questions: financial and non-financial benefits and
recommendations for the attached case!
The Case You are the General Manager of an upscale casual brewery/restaurant year in sal and have a modest number of followers. You respond to most of the negative Advisor, Open Table, Yelp and others within a week or so and respond to a small percentag the mostly favorable reviews. . You do $3 million per les. You have been maintaining your social media presence with a Facebook account...
Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications mix for your brand. Frequently, marketing communications considerations include things like: 1. Which advertising/promotional vehicles to spend your budget on? 2. At what point in their decision making process do you want to reach the consumer? 3. What is your key demographic and what is the best way to reach that market segment? 4. Do you want to purchase mass reach vehicles or targeted...
QUESTION 1 Hubba Company has a current production capacity level of 200,000 units per month. The variable costs are $0.90 per unit. Allocated fixed costs are $0.50 per unit at the capacity level of 200,000 units. Total fixed costs are constant over the relevant range between 150,000 units and 200,000 units. Current monthly sales are 170,000 units at a per unit selling price of $3.00. Bubba Company has contacted Hubba Company about purchasing 25,000 units at $2.00 each. Current sales...
R&D Functional-Level Strategies: Intel You are a mid-level marketing manager working in the Mobile Microprocessor Business Group of Intel. Intel explains that its marketing and communications team members “maintain an intimate understanding of the markets you serve to help generate ideas for products and services that customers need and want.” Understanding your role in the company and based on your reading of the case “Intel Corporation: 1968-2013,” select the functional-level strategies you think will do the most to increase the...
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Break-Even Analysis You are employed by Monarch Ltd which manufactures specialist hydraulic seals for the aircraft industry. The company has developed a new seal with the following budged data. Variable cost per unit Direct Materials Direct Labor Variable Overheads The draft budget for the following year is as follows: Production and Sales 60,000 units Fixed costs: Production 260,000 Administration 90,000 Selling, marketing and distribution 100,000 Contribution 840,000 Certain departmental managers within the company...
Neptune Company has developed a small inflatable toy that it is anxious to introduce to its customers. The company's Marketing Department estimates that demand for the new toy will range between 15,000 units and 35,000 units per month. The new toy will sell for $8.00 per unit. Enough capacity exists in the company's plant to produce 20,000 units of the toy each month. Variable expenses to manufacture and sell one unit would be $4.00, and incremental fixed expenses associated with...