Question

What are some specific things the company can do to improve performance in the challenge area? (Note: this is the 3rd exercis
For each example, identify the challenge area in the DuPont Identity. Then, try to pinpoint the problem area from the ratios
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Answer #1

Example 1

The net profit margin is very low, which is a challenge. To improve the net profit margin, the following steps could be taken :

  • Try to improve the low operating margin
  • Decrease the SGA/Revenues, which is quite high
  • Try to increase the low fixed asset turnover

Example 2

The net profit margin is very low, which is a challenge. To improve the net profit margin, the following steps could be taken :

  • Try to improve the low operating margin
  • Try to increase the low fixed asset turnover
  • Try to decrease the high days sales in receivable

Example 3

The net profit margin is very low, which is a challenge. To improve the net profit margin, the following steps could be taken :

  • Try to improve the relatively low gross margin
  • Try to increase the low fixed asset turnover
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