Question

Identify the scenario that best represents the use of earned media for promotion activities O A furniture store depends on text ads on mobile phones for its promotion. A firm communicates its promotional messages to customers by online banner ads. O O A kids clothing store uses only billboards for its product promotion. A customer tweets about a discount offer of a brand on Twitter. A selling company uses Twitter for introduction of its novel products,

Answer 1

Answer

Option 4

A customer tweets about a discount offer of a brand on Twitter

Earned promotion is a promotion based on the mouth publicity of the consumers which is also a brand value of the product.

The tweet is one of the earned promotion as it is mouth publicity on social media.

Other options are paid promotions used by the firms to promote the product or service.