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A market research firm used a sample of individuals to rate the purchase potential of a...
A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial...
A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial...
A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial...
A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial...
The average annaal cest (ecluding tution, room, board, books and fees) to atend a public college takes nearly a third of the arnual inceme ef a typical family with college-age children (Money, Aori 2012). At private colleges, the average annual cost equal to about 60% of the 12. typeal family's ncome. The fallowing random samoes show ee rmai t of attencing poate and pubie colege, Ota 13. ar inthousands of dollars. Click on the webfhile logo to reference the data...
Periodically, Merrill Lynch customers are asked to evaluate Merill Lynch financial consultants and services. Higher ratings on the client satisfactian survey indicate better service with 7 the maximum service rating. Independent samples of service ratings for two financial consultants are summarized here. Consultant A has 10 years of experience, whereas consultant B has 1 year of experience. Use a 05 and test to see whether the consaltant with more experience has the higher population mean service rating Excel File: data10-17.xs...
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A research study conduded that employed individuals do not experience her job satisfaction than individuals who are not seem e d. In this study, job satisfaction is measured using 18 items, each of which is rated wing at type scale with 1-5 res p ons ranging from strong agreement to strong disagreement. A higher score on this scale indicates a higher degree of job satisfaction. The sum of the ratings for the 18tems, ranging from used...
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Individuals filing federal income tax returns prior to March 31 received an average refund of $1,072. Consider the population of "last-minute" filers who mail their tax return during the last five days of the income tax period (typically April 10 to April 15) a. A researcher suggests that a reason individuals wait until the last five days is that on average these individuals receive lower...
n a market research study, members of a consumer test panel are asked to rate the visual appeal (on a 1 to 10 scale) of the texture of dashboard plastic trim in a mockup of a new fuel cell car. The manufacturer is testing four finish textures. Panelists are assigned randomly cell shows the average rating by panelists who evaluated each texture. Research question: Is mean rating affected by age group and/or by surface type? Mean Ratings of Dashboard Surface...
Recall that "very satisfied" customers give the XYZ-Box video game system a rating that is at least 42. Suppose that the manufacturer of the XYZ-Box wishes to use the random sample of 70 satisfaction ratings to provide evidence supporting the claim that the mean composite satisfaction rating for the XYZ-Box exceeds 42. (a) Letting µ represent the mean composite satisfaction rating for the XYZ-Box, set up the null hypothesis H0 and the alternative hypothesis Ha needed if we wish to...