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A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after t
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Answer #1

Using Excel, go to Data, select Data Analysis, choose t-Test: Paired Two Sample for Means.

Before After
Mean 6 5.625
Variance 3.429 2.839
Observations 8 8
Pearson Correlation 0.412
Hypothesized Mean Difference 0
df 7
t Stat 0.552
P(T<=t) one-tail 0.2992
t Critical one-tail 1.8946
P(T<=t) two-tail 0.5983
t Critical two-tail 2.3646

H0: µd ≤ 0

Ha: µd > 0

Test statistic (t Stat) = 0.552

p-value (one-tail) = 0.2992

Since p-value is more than 0.05,

Do not reject H0. There is insuffiecient evidence to conclude that seeing the commercial improves the mean potential to purchase.

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