Read the Floorgraphics scenario.
Read the following scenario:
You work for Alberta Greenwood, owner of Better Bike and Ski Shop.
Yesterday, Alberta met with the Schwinn sales representative, Tom
Becker, who urged her to sign a contract with Floorgraphics. That
company leases floor space from retail stores and creates and sells
floor ads to manufacturers such as Schwinn. Floorgraphics will pay
Alberta a fee for leasing the floor space, as well as a percentage
for every ad it sells. Alberta was definitely interested and turned
to you after Becker left.
"Tom says that advertising decals on the floor in front of the product lead consumers right where they're standing when making a decision," explained Alberta. "He says the ads increase sales from 25 to 75 percent."
You both look down at the dusty floor, and Alberta laughs. "It seems funny that manufacturers will pay hard cash to put their names where customers are going to track dirt all over them! But if Tom's telling the truth, we could profit three ways: from the leasing fee, the increased sales of products being advertised, and the share in ad revenues. That's not so funny."
Step 2
Write a letter to Floorgraphics requesting information as presented in the scenario.
Use a word processor to write a letter to CEO Richard Rebh at Floorgraphics, Inc (5 Vaughn Dr., Princeton, NJ 08540) asking for financial details and practical information about the ads. For example, how will you clean your floors? Who installs and removes the ads? Can you terminate the lease if you don't like the ads? Attention should be given to content accuracy, correct format, and professionalism of the letter. Also refer to and apply the 3-step writing process discussed in the lesson
Answer:
The 3-step writing process involves planning, writing and then completing a written piece.
To,
Richard Rebh
Chief Executive Officer
Floorgraphics
Inc (5 Vaughn Dr., Princeton, NJ 08540)
Dear Sir,
Subject:Regarding product related information of Floorgraphics
This letter is on behalf of Alberta Greenwood, owner of Better Bike and Ski Shop. We are considering signing a contract with Floorgraphics for leasing of floor space as well as for incorporating floor advertisements after Tom Becker, a representative of Schwinn Sales commended Floorgraphics’ work. However, we are a bit sceptical about involving such major changes into our business processes and we have a few qualms which we would like to get answers for:-
We are really looking forward to associate with your company and give a brand new look to ours as well.
Hoping to get a response as soon as possible.
Thanks and Regards
XYZ
Personal Assistant
Alberta Greenwood
Better Bike and Ski Shop
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