Question

(a) Describe the new features you would add to an automobile designed for cosumers in the 55+ age group. (b)in what magazines would you advertise to appeal to this target market

Answer 1

Describe the new features you would add to an automobile designed for consumers in the 55+ age group. In what magazines would you advertise to appeal to this target market?

Answer : a. New features. Items such as hands-free cellular telephone communications, easy-to-read displays, combination door locks, GPS locator and maps, twin heating and cooling controls, light-sensitive mirrors, automatic headlights that come on at dusk and shut off automatically after a delay, outside car lights that come on when the remote activator button is pushed, multiple adjustment positions for car seats, special access provisions for wheelchair or other medical devices, and special auto-locator beacons for owners to find parked cars easily are some examples.

b. Magazines. Advertising in magazines such as Modern Maturity would appeal to both sexes, as would newsletters from organizations such as the AARP (The American Association of Retired People). General interest magazines, such as Good Housekeeping or Time, will also reach the mature market in increasing numbers in the future.