Question

YETTUNO Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases. However, primary data can usually be obtained more quickly and at a lower cost than secondary data. Exploratory research would be used to gather data about the market potential for a new product. True False QUESTION 9 Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates derived demand. True False QUESTION 10 Haymark Corp. operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry. Therefore, research on demographics of its existing customers would best serve Hammond's purpose in this case. True False

Answer 1

The correct options is:

Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases.

True

Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates derived demand

True

Hammond Corp. operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry

False