Question

Q.1- Primary demand refers to which of the following?

	A.	Demand for one product as opposed to the competing product
	B.	Demand evidenced by the opinion leaders
	C.	Demand for the product in the introduction stage but not the growth stage
	D.	Demand for the product class

Q.2- For communication to be effective:

	A.	the noise filter must be effective in the monitoring process.
	B.	it must be placed on the Web.
	C.	the channel must be efficient in the delivery of the message.
	D.	it must be translated by the receiver the same way it was encoded by the sender.

Q.3- The media that might be considered to have the highest form of credibility is:

	A.	owned.
	B.	earned.
	C.	created.
	D.	paid.

Q.4- True or False? The right message delivered to the correct audience is the major goal of any successful promotional strategy.

True

False

Q.5- To consider the cost of advertising on television, advertisers use which metric?

	A.	Cost per eyeball
	B.	Cost per viewer
	C.	Cost per point
	D.	Cost per thousand

Q.6- True or False? Direct mail's limitations are cost and online competition.

True

False

Q.7- True or False? Some pharmaceutical companies have begun to use social media like Facebook for the launching of new products.

True

False

Answer 1

Q.1. Option D is correct as the primary demand is the intense desire for any product class not for a specific brand

Q.2. Option D is correct. as for an effective communication it must be translated by the receiver the same way it was encoded by the sender.

Q.3. Option B is correct as earned media is considered to have the highest form of credibility

Q.4. True statement, regarding the goal of any successful promotional strategy.

Q.5. Option C is correct as Cost per point is the metric is used for this purpose.

Q.6. True statement

Q.7. True statement regarding the usage of the social media