Question

Given recent cultural trends, which group of people is the most likely to have a strong...

Given recent cultural trends, which group of people is the most likely to have a strong indirect influence on family decisions?

Group of answer choices

children

neighbors

parents

salespeople

fathers

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Answer #1

children

Today, children have a bigger role in society than their parents have ever had. They are not just buyers but may have a significant impact in family buying decisions, either directly or indirectly. Children exhibit the influencer position over family purchasing decisions along with the nagging impact they have on their parents is growing day by day. This quote Children today are clients, investors, spenders, retailers, user shows that children are a very lucrative category for advertisers because they have their own buying power, influence their parents purchase decisions and they are the future's adult users.

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