Which of the following approaches is best suited to a global market where there is need but not the needed purchasing power to buy either the existing or adapted product?
A.
Product-communication extension (dual extension)
B.
Product extension-communication adaptation
C.
Product-communication adaptation (dual adaptation)
D.
Product adaptation-communication extension
E.
Innovation
Option E. Innovation
Explanation: In such a case, the focus should be on meeting the needs through innovative products which would be cheaper to produce but meets the same needs.
Which of the following approaches is best suited to a global market where there is need...
Which of the following best describes product innovation? a. Transforming a quantity of inputs into a given output b. Identifying and satisfying a customer's needs c. Creating products that have superior attributes to those of existing products d. Developing a new process that focuses on quantity rather than quality e. Measuring the quantity of outputs produced per employee
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