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Alternatively, how might the psychosocial orientation influence policy considerations?

Alternatively, how might the psychosocial orientation influence policy considerations?

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Ans) Eg. Farmer

The purpose is to present key psychological factors that can help to understand why farmers make the decisions they do when dealing with pest management issues, particularly when potential risks are clear to others and economic benefits or production efficiencies are seemingly at stake.

- From the concepts , it is clear that understanding the cognitive reasoning processes driving decisions around biosecurity risk are key to understanding farmer behaviour and the best ways to approach behaviour change.

- Furthermore, farmers do not make decisions in the same way as each other; each farmer will make decisions about biosecurity risk in a nuanced way influenced by unique social, psychological and contextual factors.

- Most research on biosecurity attitudes clearly demonstrate that farmers’ views are at odds, specifically, the moral wrestle between collective/societal benefits of greater biosecurity engagement and investment versus individual/private costs of biosecurity implementation. Early social research in the area of biosecurity suggests that engagement in biosecurity activity seemingly comes down to perceptions of economic viability

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