Question

Compare and contrast the role of case studies, focus groups, and interviews in business research projects. Which method is most effective for gathering information for your business research plan?

Answer 1

ANS) The Focus groups and interviews are basically related on a group of questions or the conversation points.And in some cases they may involve visual ideas and the product samples to test.A many studies has reported that this is very important for qualitative investigations, as they will help you to inquire on people's beliefs and point of views.

-- When producing Focus groups and Interviews, you have to make a set of questions and important points so you will be able to do a excellent conversation with your participators.So for this,

- Ask the questions in which the participants should not answer in a single word like yes or No.

- Encourage the participants by repeating the answers said by them and this the participants will think that you are understanding the answer said by them.

- Provide a continuity to the questions after each answer said by the participants.

Normally these set of questions answers and discussion points will be clearly recorded.And a focus groups will be conducted for around 1-3 hours of time and the focus group participants will be getting paid for attending.

-- The case study is a record of investigation into the growth of a specific person, community or situation over a duration of time.

-- The case study are very useful for rare disorders having a long state of existence.

-- They are really affordable in case of coat and it takes only little time.

-- And they are very effective during the studies of active population in which follow-up is too hard.

So i think focus groups are most effective methods for gathering information for business research plans.Because the major determination of the focus group is to draw upon participants point of view, feelings, opinions, practical knowledge and response in a route in which will not be practicable using another procedures .

Thanks!!!