Question

What kind of relationship between ethics and marketing can you find in the sport industry? Please provide a specific example to illustrate your point.

Answer 1

Answer:

The kind of relationship between ethics and marketing we can find in the sport industry as below

• The relationship between ethics and marketing in sport industries shows honesty, fairness, responsibility and respect. The relationship is positive with respect to ethics and sport industries show ethics as an value for the industries that motivates players to follow ethics in sports and sport spirit. Sports spirits are highly influenced with ethics and ethics are followed in sports adequately. Thus we can say that sports industries have embraced ethics adequately and ethics are being followed in sports at each and every steps. Thus marketing is carried out for the sports with ethics and ethical marketing is being seen for the sports industries. The ethical marketing for the sport industries brings the positivity among the target consumers and they get influenced significantly with ethical marketing.

Specific examples:

• The sports persons are involved in the marketing advertisement which are ethical in nature and demonstrates good value in the society for the human kind.
• Sports players generally do not get engaged in the negative product marketing as this will create negative image for the sports. The negative brands like smoking products, wine products, inferior products etc are not marketed by sports person generally.