Question

QUESTION 12 Procter & Gamble makes many brands of shampoos, none of which include the Procter & Gamble name. These shampoos are sold in virtually all grocery stores in the U.S. In this example, Procter & Gamble can best be describe as using which branding strategy? Family branding Individual branding Private branding O Combination branding QUESTION 13 In class, Professor Miller showed the class a bunch of brands. The purpose of this exercise was to highlight this important aspect of brand meanings... O A brand's meaning is up to potential and actual customers. What a brand represents is very consistent across everybody. O Brands do a great job creating the meaning associated with a symbol or tagline. A brand's meaning is controlled by the brand.

Answer 1

Answer 31: Option B

Explanation: In individual branding, the product or services are offered to the customer as an independent brand. The shampoo brands are marketed as an individual brands and not under P&G.

Answer 32: Option C

Explanation: Brands convey the meaning associated to a tagline or symbol very effectively.